Independent benefits advisory · West Michigan

Benefits advice from people who chose to do this differently.

Benefits specialists. No carrier conflicts. Year-round strategy instead of once-a-year renewals. We built Nexus for employers, nonprofits, churches, and families who expect more from their benefits advisor.

  • Benefits only
  • 50+ carriers, no conflicts
  • Same advisor, every year
  • Davenport University
  • The Zero Collective
  • Puritan Reformed Theological Seminary
  • Media Place Partners
  • One Way Products
01
The Problem

Your benefits are too important to be someone's side job.

Many brokers who handle employee benefits also sell property and casualty insurance, auto coverage, and life policies. Health insurance is one line among many.

That might have been fine a decade ago. But the regulatory landscape has expanded — ACA reporting, ERISA compliance, COBRA administration, mental health parity, and nondiscrimination testing. Applicable large employers may owe an ACA employer shared-responsibility payment under specific conditions, including when a full-time employee receives a Marketplace premium tax credit. Amounts vary by year and circumstances. Review current IRS guidance before estimating exposure. This isn't something a generalist can manage on the side anymore.

Your benefits program is your second-largest expense after payroll — averaging over $17,000 per employee in 2025. It deserves someone whose only job is getting it right.

$17,496

Average total health benefit cost per employee, 2025

Source: Mercer

Conditional

ACA employer shared-responsibility payments depend on employer size, coverage, tax credits, and the applicable year

Source: IRS guidance

100%

Of our advisors' time spent on employee benefits

Source: Nexus

02
Our Approach

This is what it looks like when your advisor actually knows your plan.

Nexus Benefit Solutions is an employee benefits advisory firm based in West Michigan. Benefits is all we do — no property and casualty, no auto, no side businesses.

We designed Nexus so every advisor has the time to know your workforce, your budget, your culture, and your goals before the renewal conversation starts. When you call, they pick up. When something changes, they're already thinking about what it means for you. That's not a slogan — it's the operating model.

Focus area
IndustryP&C, health, life, auto
Nexus
Benefits only
Strategic approach
IndustryAnnual renewal
Nexus
Year-round partnership
Carrier independence
IndustryQuotas and bonuses
Nexus
50+ carriers, no conflicts
Advisor continuity
IndustryFrequent turnover
Nexus
Same advisor, every year
Advisor support
IndustryAsk how your account is staffed
Nexus
Direct access and ongoing support
03
How We Work

What changes when your advisor thinks like a consultant.

  1. A comprehensive audit

    Not of your rates, but of your program. Plan design, utilization patterns, funding structure, contribution strategy, vendor performance, compliance posture.

  2. Plan-specific modeling

    Plan design and funding decisions can materially affect cost and employee experience. The effect depends on your claims, workforce, plan terms, and market options, so we model alternatives against your current arrangement rather than promise a result.

  3. Year-round management

    We build year-round management into the relationship because that's how you stop inheriting the same plan every October and start actually managing your second-largest expense.

05
Our Philosophy

Independent. On purpose.

Who your broker works for changes everything.

From what they recommend, to how much time they spend on your account, to whether they'll still be there next year. Private equity firms completed over 750 insurance agency acquisitions last year alone. We chose independence because we believe your advisor should answer to you.

Learn why independence matters

No carrier ownership or quotas

No investor mandates or exit strategy

50+ carriers, zero conflicts of interest

Your advisor answers to you — period

What clients say

Don't take our word for it.

Working with the team at Nexus Benefits has transformed my understanding of how to develop a true healthcare strategy for my team.
Craig LangboPresident & CEO, Perceptive Controls

Start with a conversation.

No pitch. No obligation. Just 30 minutes with an advisor who has time to listen — and the expertise to help.